Simple Chords – Triads

Rounding up our current music theory section today we are going to look at those basic building blocks of almost all music; simple 3 note chords called Triads (nothing to do with Hong-Kong in this case). A triad is constructed by taking any note (called the root note) and...

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Key Signatures

Continuing from last time, let’s finish up key signatures. To summarise what we have discussed before, C Major and A minor (in its natural form) scales contain no black notes. In order to build major and minor scales starting from any other note, it is necessary to alter one or more notes. For...

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Major Keys

This week I’m returning to our series on music theory. You can find earlier parts of the series by following these links: Part 1 / Part 2 / Part 3 Today I want to look some more at major keys. We mentioned them before, in part 3 and if...

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Target Markets

Some things for you to think about when planning your marketing strategy today. Demographics Who is your music aimed at? Will it be bought by the over 30s? Teenagers? Urban or rural people? Male or female? How can you target your advertising and promotion to your market? Is you...

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Marketing and Merchandising

Merchandising is a product that advertises another product e.g. a t-shirt promoting FCUK Entertainment is one of the few areas where you can SELL your own advertising. Until you’re established make sure your merchandising has contact details on (telephone no, web address, Facebook, Twitter, etc.) Promotions and Publicity The...

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Employment and Contracts

Finishing our series on supporting roles, we’ll also be looking at the types of contracts used to engage the people we’ve discussed and some of the contracts artists may be asked to sign (only briefly, this is not a substitute for a specialist industry lawyer). If you don’t actually...

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Managers-Promoters-Tour Managers

Today I want to continue our round up of some of the supporting roles in the industry. Manager There are typically 2 types of managers. One is a friend of the band. He is unlikely to have professional contacts, but he is likely to be a fan of the...

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Producers

Today I want to start a short series looking at some of the supporting roles in the industry. Producers work in the studio. They are responsible for producing a project on time and within budget. They have the final decision on which songs are recorded and how they are...

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How Not To Annoy People

There are a number of things which annoy most people online. Spam email is a big one. I get so many emails from people I’ve never heard of and have no interest in. And I don’t just get them once. I get them constantly. Do you think that makes...

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Be Professional

When you’re dealing with industry people, they are most likely very busy. Customers too have other options other than your band. If you look and act like an amateur you may not get very far. Even if you don’t have a huge budget and a big office you can...

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