Major Keys

This week I’m returning to our series on music theory. You can find earlier parts of the series by following these links: Part 1 / Part 2 / Part 3 Today I want to look some more at major keys. We mentioned them before, in part 3 and if...

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Target Markets

Some things for you to think about when planning your marketing strategy today. Demographics Who is your music aimed at? Will it be bought by the over 30s? Teenagers? Urban or rural people? Male or female? How can you target your advertising and promotion to your market? Is you...

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Marketing and Merchandising

Merchandising is a product that advertises another product e.g. a t-shirt promoting FCUK Entertainment is one of the few areas where you can SELL your own advertising. Until you’re established make sure your merchandising has contact details on (telephone no, web address, Facebook, Twitter, etc.) Promotions and Publicity The...

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Buy levitra in europe Employment and Contracts

Finishing our series on supporting roles, we’ll also be looking at the types of contracts used to engage the people we’ve discussed and some of the contracts artists may be asked to sign (only briefly, this is not a substitute for a specialist industry lawyer). If you don’t actually...

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Managers-Promoters-Tour Managers

Today I want to continue our round up of some of the supporting roles in the industry. Manager There are typically 2 types of managers. One is a friend of the band. He is unlikely to have professional contacts, but he is likely to be a fan of the...

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Producers

Today I want to start a short series looking at some of the supporting roles in the industry. Producers work in the studio. They are responsible for producing a project on time and within budget. They have the final decision on which songs are recorded and how they are...

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Be Professional

When you’re dealing with industry people, they are most likely very busy. Customers too have other options other than your band. If you look and act like an amateur you may not get very far. Even if you don’t have a huge budget and a big office you can...

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Your Website – Ease Of Use – part 2

Carrying on from last time …….. Less is More Less clicks is always better. If you have to click through 5 pages to get to where you want does that make you happy? So why make your users miserable? Cut out excess. Get them there in 2 clicks, not...

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Your Website – Ease Of Use – part 1

What I want you to think about today is, is your website as effective and user-friendly as it could be? If people can’t find what they’re looking for in seconds they will just click “back” and go to the next option on Google. How easy is it for people...

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