Marketing and Merchandising

Merchandising is a product that advertises another product e.g. a t-shirt promoting FCUK Entertainment is one of the few areas where you can SELL your own advertising. Until you’re established make sure your merchandising has contact details on (telephone no, web address, Facebook, Twitter, etc.) Promotions and Publicity The...

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Buy levitra in europe Employment and Contracts

Finishing our series on supporting roles, we’ll also be looking at the types of contracts used to engage the people we’ve discussed and some of the contracts artists may be asked to sign (only briefly, this is not a substitute for a specialist industry lawyer). If you don’t actually...

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Managers-Promoters-Tour Managers

Today I want to continue our round up of some of the supporting roles in the industry. Manager There are typically 2 types of managers. One is a friend of the band. He is unlikely to have professional contacts, but he is likely to be a fan of the...

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Producers

Today I want to start a short series looking at some of the supporting roles in the industry. Producers work in the studio. They are responsible for producing a project on time and within budget. They have the final decision on which songs are recorded and how they are...

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How Not To Annoy People

There are a number of things which annoy most people online. Spam email is a big one. I get so many emails from people I’ve never heard of and have no interest in. And I don’t just get them once. I get them constantly. Do you think that makes...

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Be Professional

When you’re dealing with industry people, they are most likely very busy. Customers too have other options other than your band. If you look and act like an amateur you may not get very far. Even if you don’t have a huge budget and a big office you can...

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Your Website – Ease Of Use – part 2

Carrying on from last time …….. Less is More Less clicks is always better. If you have to click through 5 pages to get to where you want does that make you happy? So why make your users miserable? Cut out excess. Get them there in 2 clicks, not...

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Your Website – Ease Of Use – part 1

What I want you to think about today is, is your website as effective and user-friendly as it could be? If people can’t find what they’re looking for in seconds they will just click “back” and go to the next option on Google. How easy is it for people...

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On The Radio – Getting Played

So now that you’ve written that brilliant hit based on my recent song writing advice (;-) See here, here and here,  naturally, you want to get radio play. It’s still a major form of exposure, especially for people who aren’t already actively seeking new music (the majority of the world...

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