Promotion and Marketing

Be Professional

When you’re dealing with industry people, they are most likely very busy. Customers too have other options other than your band. If you look and act like an amateur you may not get very far. Even if you don’t have a huge budget and a big office you can...

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On The Radio – Getting Played

So now that you’ve written that brilliant hit based on my recent song writing advice (;-) See here, here and here,  naturally, you want to get radio play. It’s still a major form of exposure, especially for people who aren’t already actively seeking new music (the majority of the world...

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Getting More Media Coverage and Better Gigs

Just a short one today but a goodie nevertheless. Once you get a show, ask the promoter to share their media list with you so that you can promote the gig. Most promoters will be happy to share as it’s in their interest for you to get the gig...

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Going Viral

Going viral, sometimes also called “word of mouse”; we’ve all heard of it, but how can we do it? What Does It Mean? As the name suggests it means, spreading like a virus. If one person catches it, they spread it to 10 other who then each spread it...

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Making the Most of YouTube

We all know that YouTube is good for promoting our music. But how can we use it to best advantage. If you haven’t already set up a YouTube channel see here for how. If you haven’t done it, you should. YouTube is the number one music discovery channel for younger...

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Other Promotion Ideas

I know it’s a short one today but hopefully a worthwhile one I’ve already spoken about press and radio promotion along with Facebook and Twitter. Now I want to give you some other ideas. Hey Mr DJ Get a DJ to remix your music and share it on Mixcloud....

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Media Promotion

If you have a big advertising budget and can afford a PR firm then by all means feel free to skip this post. However, for the rest of us, there are definitely things we can do for ourselves. Even if you CAN afford the big boys it’s good to...

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More Facebook (and Twitter) Mistakes

Last time we spoke about fake Facebook fans. Today I want to look at some other mistakes people make on social media. Don’t Just Promote Engage with people. It’s no good just posting the news that your new CD is available 500 times. By all means post it more...

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Get Connected

Online promotion is the big buzz these days. But doing stuff offline (recording, gigging, meeting contacts and fans and selling stuff) is also important. And if the 2 don’t connect you’re making your life a lot harder. When people go to your website or Facebook page, what’s the first...

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Tweeting With Twitter

Welcome back. Having inundated you with Facebook facts last time, today I’m looking at Twitter. Some of you may never have used Twitter. It’s different to Facebook in that it’s much less picture based and limited to very short messages (140 characters). It is possible to cheat and create...

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