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Getting More Media Coverage and Better Gigs

Just a short one today but a goodie nevertheless. Once you get a show, ask the promoter to share their media list with you so that you can promote the gig. Most promoters will be happy to share as it’s in their interest for you to get the gig...

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Media Promotion

If you have a big advertising budget and can afford a PR firm then by all means feel free to skip this post. However, for the rest of us, there are definitely things we can do for ourselves. Even if you CAN afford the big boys it’s good to...

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Twitter Again

OK. Carrying on from last time….. Respond to Critics If someone says some negative, acknowledge what they say. Try to find the truth in it and thank them for their comment/feedback. You may just turn and enemy into your biggest supporter if you’re diplomatic enough. DON’T get into slanging...

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Tweet Tweet – More Twitter

We’ve covered Twiiter before but I wanted to add some more details especially about how to get more followers. As with Facebook, quality is better than quantity when it comes to Twitter followers.  It’s better to have followers who actually read and respond to what you write rather than just...

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We Have Contact

Making contacts is important; making friends, even more so. Doesn’t everyone do more to help their friends than strangers? There are of course many ways to make contacts but there is no substitute for the personal touch. So how can you meet the people you need to meet face-to-face?...

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Stop The Press – Your Press Pack – part 2

Last time we started on how to write a press/media pack. Today we’ll carry on to complete the list below. A Jacket A bio (biography) A fact sheet Press clippings Photograph(s) A press release A promotional letter A CD? Something special Press Clippings Of course you won’t have any...

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Stop The Press – Your Press Pack – part 1

If they’re interested in your press release (See last post) local papers, radio stations, venues or most places in the industry usually want a press pack or media pack. You should have an electronic version somewhere on your website so interested media organisations can download it if they want...

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Press Releases

If you are going to make contact with a media organisation to inform or update them with a current event, you should always use a press release. These are in a standard format which makes them nice and easy for editors to read and see if they want to...

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