Archives

Top 20 Tips For Fan Conversion

Get some fan questions and make a Q and A video. You could even invite the fans to ask the questions on video themselves. Why not create a fan of the week feature on FB or your website? Send a fan a USB stick full of your songs or...

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Marketing and Merchandising

Merchandising is a product that advertises another product e.g. a t-shirt promoting FCUK Entertainment is one of the few areas where you can SELL your own advertising. Until you’re established make sure your merchandising has contact details on (telephone no, web address, Facebook, Twitter, etc.) Promotions and Publicity The...

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Be Professional

When you’re dealing with industry people, they are most likely very busy. Customers too have other options other than your band. If you look and act like an amateur you may not get very far. Even if you don’t have a huge budget and a big office you can...

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Going Viral

Going viral, sometimes also called “word of mouse”; we’ve all heard of it, but how can we do it? What Does It Mean? As the name suggests it means, spreading like a virus. If one person catches it, they spread it to 10 other who then each spread it...

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Making the Most of YouTube

We all know that YouTube is good for promoting our music. But how can we use it to best advantage. If you haven’t already set up a YouTube channel see here for how. If you haven’t done it, you should. YouTube is the number one music discovery channel for younger...

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Media Promotion

If you have a big advertising budget and can afford a PR firm then by all means feel free to skip this post. However, for the rest of us, there are definitely things we can do for ourselves. Even if you CAN afford the big boys it’s good to...

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Get Connected

Online promotion is the big buzz these days. But doing stuff offline (recording, gigging, meeting contacts and fans and selling stuff) is also important. And if the 2 don’t connect you’re making your life a lot harder. When people go to your website or Facebook page, what’s the first...

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We Have Contact

Making contacts is important; making friends, even more so. Doesn’t everyone do more to help their friends than strangers? There are of course many ways to make contacts but there is no substitute for the personal touch. So how can you meet the people you need to meet face-to-face?...

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Introducing…….

How do you approach people in the industry? Last time we talked about record companies but the points here don’t just apply to them. It applies to almost anyone in the industry. Approaching majors unless you have a big following is really banging your head against a wall and...

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