Archives

Cultivating Contacts

We talked some time ago about the importance of making friends rather than just contacts (see here). I wanted to revisit the topic to add some more thoughts. Persistence is Good. Being Annoying and Rude Isn’t If you go to networking events, when you find someone you want to...

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How Not To Annoy People

There are a number of things which annoy most people online. Spam email is a big one. I get so many emails from people I’ve never heard of and have no interest in. And I don’t just get them once. I get them constantly. Do you think that makes...

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Media Promotion

If you have a big advertising budget and can afford a PR firm then by all means feel free to skip this post. However, for the rest of us, there are definitely things we can do for ourselves. Even if you CAN afford the big boys it’s good to...

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We Have Contact

Making contacts is important; making friends, even more so. Doesn’t everyone do more to help their friends than strangers? There are of course many ways to make contacts but there is no substitute for the personal touch. So how can you meet the people you need to meet face-to-face?...

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Stop The Press – Your Press Pack – part 1

If they’re interested in your press release (See last post) local papers, radio stations, venues or most places in the industry usually want a press pack or media pack. You should have an electronic version somewhere on your website so interested media organisations can download it if they want...

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Press Releases

If you are going to make contact with a media organisation to inform or update them with a current event, you should always use a press release. These are in a standard format which makes them nice and easy for editors to read and see if they want to...

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Introducing…….

How do you approach people in the industry? Last time we talked about record companies but the points here don’t just apply to them. It applies to almost anyone in the industry. Approaching majors unless you have a big following is really banging your head against a wall and...

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