Archives

Cultivating Contacts

We talked some time ago about the importance of making friends rather than just contacts (see here). I wanted to revisit the topic to add some more thoughts. Persistence is Good. Being Annoying and Rude Isn’t If you go to networking events, when you find someone you want to...

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Top 20 Tips For Fan Conversion

Get some fan questions and make a Q and A video. You could even invite the fans to ask the questions on video themselves. Why not create a fan of the week feature on FB or your website? Send a fan a USB stick full of your songs or...

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Target Markets

Some things for you to think about when planning your marketing strategy today. Demographics Who is your music aimed at? Will it be bought by the over 30s? Teenagers? Urban or rural people? Male or female? How can you target your advertising and promotion to your market? Is you...

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Marketing and Merchandising

Merchandising is a product that advertises another product e.g. a t-shirt promoting FCUK Entertainment is one of the few areas where you can SELL your own advertising. Until you’re established make sure your merchandising has contact details on (telephone no, web address, Facebook, Twitter, etc.) Promotions and Publicity The...

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Be Professional

When you’re dealing with industry people, they are most likely very busy. Customers too have other options other than your band. If you look and act like an amateur you may not get very far. Even if you don’t have a huge budget and a big office you can...

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On The Radio – Getting Played

So now that you’ve written that brilliant hit based on my recent song writing advice (;-) See here, here and here,  naturally, you want to get radio play. It’s still a major form of exposure, especially for people who aren’t already actively seeking new music (the majority of the world...

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Getting More Media Coverage and Better Gigs

Just a short one today but a goodie nevertheless. Once you get a show, ask the promoter to share their media list with you so that you can promote the gig. Most promoters will be happy to share as it’s in their interest for you to get the gig...

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Going Viral

Going viral, sometimes also called “word of mouse”; we’ve all heard of it, but how can we do it? What Does It Mean? As the name suggests it means, spreading like a virus. If one person catches it, they spread it to 10 other who then each spread it...

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Making the Most of YouTube

We all know that YouTube is good for promoting our music. But how can we use it to best advantage. If you haven’t already set up a YouTube channel see here for how. If you haven’t done it, you should. YouTube is the number one music discovery channel for younger...

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Other Promotion Ideas

I know it’s a short one today but hopefully a worthwhile one I’ve already spoken about press and radio promotion along with Facebook and Twitter. Now I want to give you some other ideas. Hey Mr DJ Get a DJ to remix your music and share it on Mixcloud....

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