There are a number of things which annoy most people online. Spam email is a big one. I get so many emails from people I’ve never heard of and have no interest in. And I don’t just get them once. I get them constantly. Do you think that makes...
When you’re dealing with industry people, they are most likely very busy. Customers too have other options other than your band. If you look and act like an amateur you may not get very far. Even if you don’t have a huge budget and a big office you can...
So now that you’ve written that brilliant hit based on my recent song writing advice (;-) See here, here and here, naturally, you want to get radio play. It’s still a major form of exposure, especially for people who aren’t already actively seeking new music (the majority of the world...
If you have a big advertising budget and can afford a PR firm then by all means feel free to skip this post. However, for the rest of us, there are definitely things we can do for ourselves. Even if you CAN afford the big boys it’s good to...
We’ve covered Twiiter before but I wanted to add some more details especially about how to get more followers. As with Facebook, quality is better than quantity when it comes to Twitter followers. It’s better to have followers who actually read and respond to what you write rather than just...
Making contacts is important; making friends, even more so. Doesn’t everyone do more to help their friends than strangers? There are of course many ways to make contacts but there is no substitute for the personal touch. So how can you meet the people you need to meet face-to-face?...
If they’re interested in your press release (See last post) local papers, radio stations, venues or most places in the industry usually want a press pack or media pack. You should have an electronic version somewhere on your website so interested media organisations can download it if they want...
If you are going to make contact with a media organisation to inform or update them with a current event, you should always use a press release. These are in a standard format which makes them nice and easy for editors to read and see if they want to...
How do you approach people in the industry? Last time we talked about record companies but the points here don’t just apply to them. It applies to almost anyone in the industry. Approaching majors unless you have a big following is really banging your head against a wall and...