Going viral, sometimes also called “word of mouse”; we’ve all heard of it, but how can we do it?
What Does It Mean?
As the name suggests it means, spreading like a virus. If one person catches it, they spread it to 10 other who then each spread it to 10 more and soon a million people have it. In this case we want as many people as possible to share your video with as many of their friends as possible.
Why Would They Share Yours Rather Than Any One Of A Billion Others?
It’s not easy. You have to give them a reason to want to. Here are some tips.
Make it funny
Ask people with lots of followers to promote it – be humble
Use in jokes
Get in at least 3 of the following:
Use things like – stop motion – falling dominoes – cute animals (never underestimate the power of kittens)
Have you seen the Blendtec videos (check this one here (https://www.youtube.com/watch?v=5XNSKIzDPtg)? To promote the sales of their blenders they’ve done a series of videos where they put different things (lighters, magnets, iPhones, footballs) into their blenders. These videos are a phenomenon. People love watching them and there is an endless list of different things they can try to blend. People even suggest things for them to blend.
Coming back to music, the Band OK Go have become far more famous for their videos (check out their most famous one here (https://www.youtube.com/watch?v=dTAAsCNK7RA)) than their music the one linked to here even being used to create a national television commercial (in the UK at least). How much exposure does THAT give?
Put Fans In The Videos.
They will tell their friends, who will probably tell their friends. This will only lead to a limited chain but if you put enough fans in it could be a number of significant chains.
Quality Doesn’t Always Matter.
Sometimes a simple, home-made video shot on your phone will do just fine if the content is compelling.
Tell bloggers about your video.
Tell your fans about new videos.
Tell EVERYONE about your new video – the milkman, the postman, the neighbours.
Turn your video into a series of videos to keep the interest going (like Blendtec, annoying orange, etc.)
Things To Avoid
Don’t make your video too long. In this age of short attention spans, even 5 seconds of boredom could mean a lost audience. Cut the boring bits and make it shorter.